Inside B2B Influence

Sep 20, 2021

Inside B2B Influence Episode 17 - Lee Odden of TopRank Marketing interviews Brian Solis, Global Innovation Evangelist at Salesforce.

Discussion topics in this interview include:

• Advantages influencer marketing creates for B2B brands in 2022
• The most important qualities B2B brands should look for in influencers
• The...

Sep 13, 2021

Inside B2B Influence Episode 16 - Lee Odden of TopRank Marketing interviews Sarita Rao, President - Integrated and Partner Solutions at AT&T.

Discussion topics in this interview include:

• What prepared Sarita best for her current leadership role
• How social media engagement has impacted her career
• Advice for B2B...

Jul 6, 2021

Inside B2B Influence Episode 15 - Lee Odden of TopRank Marketing interviews Justin Levy, Director of Social and Influencer Marketing at Demandbase.

Discussion topics in this interview include:

• How influencers fit in the marketing mix at Demandbase
• Opportunities for B2B brands to work with influencers post-pandemic
• What...

Jun 21, 2021

Inside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs.

Discussion topics in this interview include:

• Does everybody have influence? Yes and no
• How the change to digital first B2B marketing has affected demand for influencers
• Relationships are...

Apr 7, 2021

Inside B2B Influence Episode 13 - Lee Odden of TopRank Marketing interviews CEO of Onalytica, Tim Williams.

Discussion topics in this interview include:

• About Onalytica as a B2B influencer marketing platform
• Tim's role as CEO at Onalytica
• The current state of B2B influencer marketing
• The impact of COVID-19 on B2B...